Why a translation service is essential for the development of international marketing

When you enter the global market, communication with your customers must be on top. Hope to reach an international audience without investing time and effort in translation can be frustrating, even disastrous.

To open your business internationally, it is not enough to translate your marketing documents and your website. You also need to take a step back to take a holistic view.

Current market data shows that the biggest international players are looking to keep a brand identity that is both strong and simple. They aim for a translation compatible with each market. The “Share a Coke” campaign is the perfect example of a concise and positive message that has drawn crowds around the world.

Integrate translation into the general strategy

Translation on social networks

Social media has quickly become one of the most important activities in marketing. Being there helps promote your actions and business activities. Social networks are constantly evolving and as a business, you must react to the evolution of these platforms as much as to the trends. This is why calling on specialists for the translation and localization of your content on the networks is essential for successful marketing.

Translation of documents

In fact, this applies just as much to brochures, inserts, articles, flyers, and any printed, online, or direct marketing material used by your business. Professional translation of documents contributes to conferring precision and legitimacy on a brand that is opening up internationally.

Website translation

According to a study conducted by the Common Sense Advisory, around 72% of consumers prefer to be addressed in their mother tongue. Product pages should be translated, as should terms of service, policies, pricing, company information, calls to action, and forms. All relevant content, including search engine material, should be translated carefully by a professional native translator familiar with the source language. He must also fully understand the nature of your products and services.